RET Challenge 2026: the smartest ride. Testing the game routes with the team on a beautiful summer evening in Rotterdam. Another new RET Challenge coming up in September!

What a FANTASTIC evening on the Amstel. BEE serves as the production partner for the National Committee for 4 and 5 May for the 5 May Concert. It is a meaningful project for which we are incredibly grateful. But what truly made these days special was the collaboration among all the wonderful creators, the energy, and working together towards a single moment in such a unique location right in the heart of the city.

100 years of Caterpillar dealership in the Netherlands. Tours, a quiz, good food and drinks, inspiring speeches, a celebratory toast, the anniversary book, and a great party.

Every year, Buma Cultuur puts Dutch composers, lyricists, and their publishers in the spotlight. We’re proud to have been producing the Buma Awards for several years now alongside a fantastic team!

🥇‘Festival Op de Ring!’ wins the LEPA Award for Production of the Year.

According to the jury report, the project stood out by making the seemingly impossible possible.

The strength lay in the collaboration ▶

@gemeenteamsterdam @tribecompany @kingcanary_ @skillscrowdmanagement @backboneinternational + many partners, suppliers, Team A10, crew members, volunteers & fantastic visitors ❤️

As an Ambassador of Freedom, the Jostiband is teaming up with Hema to launch the ‘Jostisok’! This limited-edition sock draws attention to inclusion and ‘the freedom to be who you are.’ The Jostiband shows that everyone matters! All proceeds go to the Jostiband. Order yours quickly from the Jostishop—once they’re gone, they’re gone! www.jostibandvoorvrijheid.nl

💛 The first shooting day of 2026 is for Zeppelin Equipment NL

BEE is the new production partner of the National Committee for 4 and 5 May for the 5 May Concert — a special assignment for which we are extremely grateful.
Together with the creative team of the Committee and the NOS, we will continue building this fantastic production.

We can’t wait to work together again on the Amstel with all the partners of the 5 May Concert.

Great news to start 2025. Anne Hogervorst partner at BEE!

Anne: “After a few years of freelancing, I want to belong somewhere again. At BEE I feel at home. It is a small, socially involved producer of large substantive projects. Here I can work together with clients and colleagues with lots of expertise on relevant events. I’m looking forward to helping BEE grow and, above all, continue to innovate. Let’s make impact. And have fun!”

When we started BEE a few years ago, we dreamed of a network of fun and good people to work together. Not only to realize beautiful, impactful projects together, but also to have fun and learn. That’s why we organize the BEE Academy a few times a year; an accessible mini event where you can learn something. Are you coming next time?

We are proud of our 2nd Golden Giraffe for the RET Aardig Onderweg Challenge!

From the jury report:

This is a very complete campaign where the event is an essential part of the experience.

An event where customer participation is used cleverly and the brand message is experienced in an authentic way. The enthusiasm of the participants and employees is clearly reflected in the social media content.

It’s great how the product (transport/mobility) is used as a location and for the experience during the event. You cannot get any closer to the core of your brand experience.

Green environment

Together with our neighbours, we have made the area around our office much greener. Josine created a garden design and planting plan and the municipality laid it all out for us. Now we watch it grow every day.

Golden Giraffe won!

Yes! We won a Golden Giraffe! We are very proud of it. We received it for the Eureka week, which we organized together with the students of Erasmus University. And we got it thanks to Janna, Anne, Ramona, Niels, Fedde, Hans, Jan Gitsels and his team, Uitjes.nl, and many others.