Inspiration Program on New Media Use
Series of meetings
- Visiting editorial teams
- Meet the target audience
- Presentations
- Workshops
- Podcasts
How to get your story heard?
The way people interact with media and news is changing dramatically. ‘The news finds me’ is the default mindset of younger generations. New technologies such as AI are emerging, and every year the influence of tech giants continues to grow.
This also has implications for the work of journalists. How do you continue to reach your audiences? What opportunities do new technologies offer? How do you navigate social media, which continuously adapts its own role and algorithms?
Commissioned by the BJP Fund, we developed the Inspiration Program on New Media Use. Through a series of interactive sessions and a complementary five-part podcast series, participating journalists gain tools to continue reaching and engaging new media audiences.
“Journalists make mistakes too. We often prefer not to admit them, but I actually think it’s good for building trust that we do acknowledge them.”
Sophie van Oostvoorn Journalism Strategist
